{"product_id":"before-shimano-the-original-ride-sweatshirt-copy","title":"Before Shimano - The Original Ride | Crew Neck T-shirt","description":"\u003cp\u003eBefore Shimano, there was ingenuity. Before carbon fibre, there was cow power.\u003c\/p\u003e\n\u003cp\u003eLong before professional cycling became a world of aerodynamic helmets, carbon frames and precision-engineered gears, there was another way to ride. \u003c\/p\u003e\n\u003cp\u003eInspired by Leo heritage and the spirit of Kenyan innovation, Before Shimano imagines a warrior taking the road on the most unexpected ride of all: a cow.\u003c\/p\u003e\n\u003cp\u003eIt's a humorous nod to our ability to make the most of what we have, a celebration of African ingenuity, and a playful reminder that every great cycling story has to start somewhere. \u003c\/p\u003e\n\u003cp\u003eNo gears. No carbon fibre. No power meter. Just pure determination, a trusty steed and the confidence to show up to a starting line.\u003c\/p\u003e\n\u003cp\u003ePart of the Tembea Nami Kisumu Cycling Edition 2026, this design brings together cycling, culture, local heritage and a distinctly Kenyan sense of humour\u003c\/p\u003e\n\u003cp\u003eBefore the peloton, there was the herd.\u003c\/p\u003e\n\u003cp\u003eEvery county has a story. This one rewrites the rule of the ride\u003c\/p\u003e","brand":"Tembea Nami","offers":[{"title":"Default Title","offer_id":44468090404923,"sku":null,"price":2000.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0701\/8532\/0507\/files\/D2C08585-74BB-4BC4-BF29-F541ADAF2BAF.png?v=1792439739","url":"https:\/\/shop.tembeanami.com\/products\/before-shimano-the-original-ride-sweatshirt-copy","provider":"Tembea Nami","version":"1.0","type":"link"}