Before Shimano - The Original Ride | Hoodie

Before Shimano, there was ingenuity. Before carbon fibre, there was cow power.

Long before professional cycling became a world of aerodynamic helmets, carbon frames and precision-engineered gears, there was another way to ride. 

Inspired by Leo heritage and the spirit of Kenyan innovation, Before Shimano imagines a warrior taking the road on the most unexpected ride of all: a cow.

It's a humorous nod to our ability to make the most of what we have, a celebration of African ingenuity, and a playful reminder that every great cycling story has to start somewhere. 

No gears. No carbon fibre. No power meter. Just pure determination, a trusty steed and the confidence to show up to a starting line.

Part of the Tembea Nami Kisumu Cycling Edition 2026, this design brings together cycling, culture, local heritage and a distinctly Kenyan sense of humour

Before the peloton, there was the herd.

Every county has a story. This one rewrites the rule of the ride